Babel Street Launches onto AWS Marketplace
The Challenge:
Babel Street was determined to grow but struggled to establish a strategic, optimised AWS Marketplace presence. Not only did it want to solidify its position in existing markets but also venture into new territories, targeting high-profile enterprise clients. The company sought to enhance customer experience, streamline the purchasing process, and ultimately drive significant revenue growth. The goal was to position the company as a leading provider of enhanced data analytics, capitalising on the vast opportunities offered by the AWS ecosystem.
The Solution:
VeUP stepped in, leveraging deep Marketplace expertise to highlight Babel Street’s unique value. We created a strategy that transformed their Marketplace presence into a lead-gen engine, attracting enterprise clients and expanding global visibility.
VeUP supported Babel Street in tackling the significant challenge of launching on AWS Marketplace, a process that can often be time-consuming and complex.
VeUP’s Marketplace Bootcamps transform the way businesses access the Marketplace by delivering immediate, impactful results. Recognised globally by AWS, our bootcamps offer comprehensive support that empowers businesses to go live on AWS Marketplace with ease.
We helped Babel Street accelerate through the onboarding process with targeted readiness sessions, followed by an intensive two-day bootcamp. Babel Street was ready to list and leverage co-sell in as little as 48 hours, achieving immediate results and maximising AWS Marketplace impact.
Key Results:
With VeUP’s expertise, Babel Street was able to build a strong Marketplace foundation in record time, saving months typically spent on setup and resource optimisation.
VeUP’s strategy didn’t just stop at listing; it also positioned Babel Street to capture
enterprise-level opportunities, leveraging AWS’s infrastructure to reach new markets.
Set for the Future.
VeUP’s training empowered Babel Street’s team to navigate Marketplace strategies
independently, while our co-sell guidance unlocked new support channels through AWS.
Now, as a full AWS Partner Network member, Babel Street has access to ACE, Marketplace, and co-sell benefits, fuelling further growth.
Achievements
Guidance and Training
Equipped the team with the skills to confidently manage and maximize their Marketplace listing.
Maximize Growth
Ensured high visibility and alignment with Babel Street’s growth goals.
Rapid Regional Expansion
Accelerated expansion and establishment of a strong presence in key regions, all in a third of the usual time.
“VeUP has been great to work with. They were instrumental in helping us navigate the initial processes behind listing products on the AWS Marketplace and understanding the best practices to scale our partnership with AWS.”
Craig Harmon - Director, Partner Management at Babel Street