Safe Exchange™- Going to market faster



Safe Exchange™

Primary Industry

Media & Entertainment


Calgary, Canada


Privately held

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Company Info

A Parent Media Co. Inc. owns both Kidoodle.TV™, a premium streaming platform for children, and Safe Exchange™, an inhouse developed ad exchange with real time human verified metadata, ensuring the highest level of audience safety and experience from both a content and ad perspective.


Safe Exchange™ chose to open its unique metadata and decisioning capabilities to other Publishers and Platforms, offering a suite of tools that would help deliver accurate metadata, allow for effective filtering, and grant access to premium demand. 

Leveraging A Parent Media Co Inc.’s strong relationship with AWS, the go to market strategy was to use AWS Marketplace as the primary selling platform. 

Navigating the AWS Partner Network was new to Safe Exchange. Partnering with VeUP to help unravel the complexity was the approach Safe Exchange took.

charles-deluvio-Lks7vei-eAg-unsplash 2 (2) It keeps both father and daughter entertained


The initial goal with VeUP was to ensure a successful launch of the first product, AdCurate™. 

VeUP led Safe Exchange through a transformation program that focussed on their AWS Alliance , GTM & Cloud Operations. 2 workshops were held to identify the current state. This was followed by weekly engagement for the next 100 days to manage the transformation, and included other value-added services such as Cost Optimization, AWS Alliance & GTM Advisory sessions. 

Working with Vincen at VeUP helped the Safe Exchange team successfully deliver AdCurate onto AWS Marketplace in 90 days, beating industry expectations.

Impact of VeUP

  • Created AWS Alliance Strategy
  • Formalized AWS best practices into technical operations
  • Review of AWS Go-to-Market strategy
  • Exploration of new revenue channels 
  • Ongoing skill transformation achieved with AWS Certifications & 6 Accreditations 
  • Ensured AWS Customer Engagement portal was included in Safe Exchange’s sales process
  • Defined the co-selling approach for Safe Exchange 
  • 1 Live Marketplace listing
  • Foundational Technical Review for AdCurate

Our goal in working with VeUP is to bring scale to our AWS Marketplace product, Adcurate. Our collaboration with VeUP started through an introduction to AWS from Vincen (VeUP). They helped us with our AWS ISV Accelerate Program and helped to get Adcurate ready for Amazon Marketplace in record time: 90 days!

Daniel Riddell, CTO, Kidoodle