Lesson five: It’s official – AWS is the place to be for ISVs and SaaS providers!

There’s nowhere better to be right now than AWS Marketplace. A Forrester study published last month revealed partners utilising the space are increasing their deal sizes up to fivefold, closing the deals twice as fast, and making over 200% returns on investment. That’s certainly good news for VeUP customers!

It’s a big deal – but Amazon isn’t stopping there, Dr Ruba Borno told re:Invent in her keynote on Wednesday afternoon. She announced AWS was also lowering its pricing on Marketplace as low as 1.5% and – crucially – no higher than 3%. The cap is very welcome news given the company had been known to take up to 8% in the past.

AWS is betting big on Marketplace next year. It’s certainly a lot of numbers to get your head around, but they’re important. They show the true scale of Marketplace, which already has over 15,000 listings and 330,000 subscribers. Dr Borno, who heads up the partnerships team, said AWS had doubled the number of launches from 2022 to 2023 – and they had no plans to slow down in 2024.

Stop it, we’re blushing! Dr Borno also used her keynote to give VeUP and the 150,000 other partners a glowing end of term report card. She thanked us all for providing the ‘growth and innovation’ that continued to attract so many customers to AWS. Aw shucks, that’s what we’re here for.

We hope you had a chance to come find us at AWS re:Invent this year – or at least got a go on the F1 simulator. But if not, don’t hesitate to get in contact, one of our expert sales team will be glad to talk you through how we can get you to market quickly.