VeUP Enters a New Growth Phase with Leadership Transition and Strategic Expansion
VeUP is entering a transformative new phase, accelerating expansion into high-growth markets across North America and the Middle East. With a strengthened leadership team and a sharp focus on technical excellence, VeUP is poised to redefine AWS services and scale at an unprecedented pace.
As part of this transition, VeUP’s co-founders, Alexander Dick and Chris James, have stepped away from the business. Their leadership established a strong foundation that now enables VeUP to accelerate its next stage of growth. Their contributions have been instrumental in shaping the company’s vision, fostering innovation, and driving strategic expansion.
To lead VeUP into this next phase, Christian McCaffrey has been appointed CEO, with Ephrussi Pontello as CFO and Casey Sheil as Global Head of Sales. Their combined expertise and refined strategic direction position VeUP to capitalize on major growth opportunities and strengthen relationships with AWS customers and partners worldwide.
Over the past six months, VeUP has implemented key strategic shifts to align with the evolving needs of the AWS ecosystem. With strong support from AWS representatives, VeUP is building an agile organization that delivers high-impact, scalable cloud solutions to businesses in North America, MENA, and beyond.
To support this rapid expansion, VeUP is actively growing its world-class team, hiring top-tier technical talent and regional sales leaders in key markets, including the UAE and North America. A strong local presence will ensure customers receive expert guidance, responsive support, and seamless execution, enabling them to scale successfully in the cloud.
With the right leadership, a market-driven strategy, and momentum to accelerate growth, VeUP is positioned to become the preferred AWS partner for enterprises, startups, and government entities across North America and MENA. This next chapter signifies a deep commitment to technical innovation, customer success, and strategic execution that will drive VeUP’s continued success.
Christian McCaffrey – CEO