SAAS & DIGITAL BUSINESSES
AWS Marketplace GTM & Co-Sell Acceleration
A VeUP Sell Solution
Modern SaaS companies face an entirely different beast than legacy enterprises. While achieving product-market fit, they're simultaneously battling infrastructure challenges that can make or break their trajectory.
73% of Series A/B SaaS companies cite infrastructure as their #1 growth inhibitor. Average cost? $2.3M in lost ARR from performance-related churn, 40% slower feature velocity, and cloud bills consuming 35% of revenue (industry median: 15%).
Development Slowdowns
Technical debt and infra bottlenecks drag velocity by 30–50%, delaying feature launches and market entry.
Cloud Overspend
SaaS companies leave $5M+ in cost savings on the table due to slow, manual FinOps practices.
API & Platform Underperformance
Weak developer onboarding and poor API adoption block revenue growth, costing up to $20M annually.
Missed AWS Pipeline
Without co-sell enablement, AWS sellers overlook your solution, and competitors capture the cloud-native deals.
HOW WE HELP
From Roadblocks
to Results
THE VEUP DIFFERENCE
Your Competitive Advantage
Embedded AWS Operators, not Advisors
Our Sell team includes AWS alumni and SaaS operators who’ve scaled digital businesses under intense growth demands.
Proven Sell™ Framework:
A tested methodology for accelerating Marketplace listings and co-sell success in fast-paced SaaS environments.
Hands-On Execution
From ACE submissions to SaaS GTM campaigns, we roll up our sleeves and execute alongside your team.
GTM and Cloud Talent
Growth strategists, Marketplace experts, and AI/ML architects, without the hiring burden.
Proof of Impact
VeUP’s team made us feel like a top priority - Fast, responsive, and available when we needed them.
Liza Russell - Inbotica
A VeUP Sell Solution
Your Go-To-Market Engine for AWS Growth
Sell™ is VeUP’s embedded AWS go-to-market engine, purpose-built to help ISVs and SaaS providers scale faster on AWS.
By acting as your outsourced Partner Development Manager, we close the gap between AWS opportunity and execution — driving Marketplace activation, co-sell momentum, and measurable ROI across every stage of your AWS journey.
Discovery & Stakeholder Alignment
Marketplace Presence
APN Leverage
GTM & Co-Sell Strategy
Overcoming industry obstacles
VeUP was built by investors, AWS alumni, and SaaS operators who’ve scaled platforms from Seed to Series D. From modular infra that accelerates CI/CD to GenAI copilots embedded in production, we deploy execution that frees runway, fuels differentiation, and lands AWS-backed distribution.
Industry Experts
SUCCESS STORIES
We’re Results Driven
Automating delivery workflows with GenAI-powered agents
GenAI-powered chatbot streamlining customer support
Taking Pasabi’s AI Product to Market and Beyond
SwiftConnect Secures First CFO Amidst Huge Growth