RETAIL, TRAVEl & CONSUMER

AWS Marketplace GTM & Co-Sell Acceleration

Speed Up Market Expansion and Personalization with AWS Cloud GTM and AI-Driven Solutions.​
SPEAK TO AN EXPERT A VeUP Sell Solution
Trusted by industry experts
Trusted by industry experts
THE CORE PROBLEM

ISVs in Retail, Hospitality, Travel, Transport & CPG face huge tech gaps and margin pressure.

Stockouts cost retailers $48B a year, hospitality loses 15–30% of bookings to OTA fees, and transport lags without predictive tools. Legacy systems drain $30B in U.S. retail/CPG alone, while outdated infrastructure drives $1.43T in annual impact. Demand for AI-driven pricing, personalization, and supply chain intelligence is urgent — yet most ISVs stall as AWS visibility, Marketplace listings, and co-sell motions remain slow.

Revenue Leakage Across Industries

$100B lost annually in shrinkage, missed ad revenue, or OTA fees — ISVs solving these problems struggle to scale without AWS alignment.

Missed Opportunities with AWS Sellers

Without enablement, AWS field teams overlook your solutions for supply chain, personalization, or predictive analytics.

Scaling Constraints

APN funding and program access are blocked by complexity, leaving modernization and migration savings (30–50%) unrealized.

Competitive Disadvantage

RHTTC leaders invest $15B–$85B annually in tech — ISVs without AWS co-sell motions get displaced by better-funded, faster-moving rivals.

HOW WE HELP

From Roadblocks
to Results

VeUP delivers AWS-embedded GTM, co-sell, and Marketplace acceleration services that turn disruption into competitive advantage:
Get listed in days, not months, so retailers, hoteliers, and transport operators can find and buy your solution instantly.
Build repeatable motions with AWS sellers targeting supply chain optimization, predictive maintenance, and AI-driven personalization.
Drive pipeline through targeted GTM campaigns, AWS events, and co-marketing initiatives aligned to retail, travel, and consumer demand.
Navigate AWS Partner Network complexity, unlock modernization funding, and hit KPIs that boost visibility with AWS’s RHTTC teams.
Equip field sellers with sector-specific kits so they know how to pitch your AI, automation, or cloud migration solution in customer language.

THE VEUP DIFFERENCE

Your Competitive Advantage

Embedded AWS Operators, not Advisors

Alumni and ISV veterans who’ve worked across retail supply chains, hospitality platforms, and transport optimization.

Proven Sell™ Framework:

A repeatable process for accelerating Marketplace listings and co-sell success tailored for RHTTC industries.

Hands-On Execution

From ACE submissions to campaign builds, we embed into your workflows to deliver traction in weeks, not quarters.

GTM and Cloud Talent

Growth strategists, Marketplace experts, and AI/ML architects, without the hiring burden.

DELIVERING SUCCESS

Proof of Impact

120+ ISVs onboarded to AWS Marketplace, with listing times cut from 6 months to 2 days.
Live marketplace listing, secured partner funding, and qualified co-sell pipeline in 90 days.
5/5 CSAT score, with partners calling Sell “concise, hands-on, and revenue-focused.
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VeUP’s team made us feel like a top priority - Fast, responsive, and available when we needed them.

Liza Russell - Inbotica

A VeUP Sell Solution

Your Go-To-Market Engine for AWS Growth

Sell™ is VeUP’s embedded AWS go-to-market engine, purpose-built to help ISVs and SaaS providers scale faster on AWS.

By acting as your outsourced Partner Development Manager, we close the gap between AWS opportunity and execution — driving Marketplace activation, co-sell momentum, and measurable ROI across every stage of your AWS journey.

SPEAK TO AN EXPERT
sell-min
WEEKS 1-2

Discovery & Stakeholder Alignment

Workshops to align stakeholders, define GTM priorities, and map technical positioning against AWS opportunities.
WEEKS 3-4

Marketplace Presence

Establish and optimize your AWS Marketplace listing to maximize visibility and speed to market.
WEEKS 4-6

APN Leverage

Unlock AWS Partner Network resources and APN Customer Engagement programs to accelerate adoption and differentiation.
WEEKS 6-8+

GTM & Co-Sell Strategy

Build and operationalize co-sell motions, ACE submissions, and AWS rep enablement — supported by ongoing execution, reporting, and AWS relationship building.
SPEAK TO AN EXPERT
OUR EXPERTISE

Overcoming industry obstacles

VeUP was built by investors, AWS alumni, and operators who’ve scaled global eCommerce, travel, and consumer platforms. From elastic booking infra to AI-driven personalization engines, we modernize systems, deploy production-ready agents, and apply FinOps discipline to protect margins and fund growth.

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SPECIALISTS IN THE ROOM

Industry Experts

Chris Chun
Chris Chun
Industry Lead
Ensuring clients scale CX, infra, and AI adoption with measurable outcomes.
chris.chun@veup.com
Afif Antabli
Afif Antabli
Deep Technical
Data platforms, AI & ML, FinTech, Retail, Consumer. Background: Rayscape, Portpro, Routefire.
Chris Egloff
Chris Egloff
Technical & Strategy