HEALTHCARE & LIFE SCIENCES
AWS Marketplace GTM & Co-Sell Acceleration
HCLS ISVs face rising costs, fragmented data, and strict compliance. Interoperability wastes $50B a year, claim denials $100M+, and trial delays $500M a month.
Drug development still takes 8–12 years at $2.6B per drug. With providers under margin pressure, demand for AI is soaring — yet most ISVs stall as AWS visibility, Marketplace traction, and co-sell motions remain too slow.
Stalled Growth
ISVs solving critical problems (claims, clinical trials, genomics) struggle to gain traction inside AWS, leaving billions in potential revenue untapped.
Invisible to AWS Field Teams
Without proper enablement, AWS sellers bypass your solution, and competitors win the co-sell opportunities.
Funding Gaps
APN alignment challenges block access to vital modernization and GenAI funding streams for healthcare innovation.
Delayed Impact
Solutions that could save providers 20–40% in infrastructure costs or cut drug discovery timelines by 30% never reach scale fast enough.
HOW WE HELP
From Roadblocks
to Results
THE VEUP DIFFERENCE
Your Competitive Advantage
Embedded AWS Operators, not Advisors
Our Sell team includes AWS alumni and HealthTech veterans who’ve worked inside payer, provider, and biotech ecosystems.
Proven Sell™ Framework:
A tested methodology for accelerating Marketplace listings and co-sell success in highly regulated, compliance-heavy industries.
Hands-On Execution
We roll up our sleeves — ACE submissions to healthcare specific co-marketing — delivering outcomes fast.
GTM and Cloud Talent
Growth strategists, Marketplace experts, and AI/ML architects, without the hiring burden.
Proof of Impact
VeUP’s team made us feel like a top priority - Fast, responsive, and available when we needed them.
Liza Russell - Inbotica
Your Go-To-Market Engine for AWS Growth
Sell™ is VeUP’s embedded AWS go-to-market engine, purpose-built to help ISVs and SaaS providers scale faster on AWS.
By acting as your outsourced Partner Development Manager, we close the gap between AWS opportunity and execution — driving Marketplace activation, co-sell momentum, and measurable ROI across every stage of your AWS journey.
Discovery & Stakeholder Alignment
Marketplace Presence
APN Leverage
GTM & Co-Sell Strategy
Overcoming industry obstacles
VeUP was built by investors, AWS alumni, and operators who’ve deployed platforms inside the most complex, regulated environments. From secure-by-design trial automation to FinOps-aligned genomics pipelines, our specialist teams bring regulatory fluency, hands-on cloud expertise, and AI deployment experience that keeps both auditors and clinicians confident.
Industry Experts
SUCCESS STORIES