HEALTHCARE & LIFE SCIENCES

AWS Marketplace GTM & Co-Sell Acceleration

Accelerating Digital Health Adoption and Life Sciences Impact with AWS Cloud Go-to-Market Expertise.​
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Trusted by industry experts
Trusted by industry experts
THE CORE PROBLEM

HCLS ISVs face rising costs, fragmented data, and strict compliance. Interoperability wastes $50B a year, claim denials $100M+, and trial delays $500M a month.

Drug development still takes 8–12 years at $2.6B per drug. With providers under margin pressure, demand for AI is soaring — yet most ISVs stall as AWS visibility, Marketplace traction, and co-sell motions remain too slow.

Stalled Growth

ISVs solving critical problems (claims, clinical trials, genomics) struggle to gain traction inside AWS, leaving billions in potential revenue untapped.

Invisible to AWS Field Teams

Without proper enablement, AWS sellers bypass your solution, and competitors win the co-sell opportunities.

Funding Gaps

APN alignment challenges block access to vital modernization and GenAI funding streams for healthcare innovation.

Delayed Impact

Solutions that could save providers 20–40% in infrastructure costs or cut drug discovery timelines by 30% never reach scale fast enough.

HOW WE HELP

From Roadblocks
to Results

VeUP delivers AWS-embedded GTM, co-sell, and Marketplace acceleration that help HealthTech and Life Sciences ISVs break through barriers and scale impact:
Fast-track your listings so payer, provider, and biotech buyers can access your solution in days, not months.
Build repeatable motions with AWS sellers to get into critical healthcare accounts — from claim automation to clinical trial platforms.
Run targeted GTM campaigns, leverage AWS events, and co-market with AWS to fill pipeline with qualified opportunities.
Navigate AWS’s Partner Network, unlock compliance driven funding, and hit KPIs that matter to AWS healthcare field teams.
Equip sellers with industry-specific kits so they can confidently pitch your claim automation, genomics, or AI driven trial solutions.

THE VEUP DIFFERENCE

Your Competitive Advantage

Embedded AWS Operators, not Advisors

Our Sell team includes AWS alumni and HealthTech veterans who’ve worked inside payer, provider, and biotech ecosystems.

Proven Sell™ Framework:

A tested methodology for accelerating Marketplace listings and co-sell success in highly regulated, compliance-heavy industries.

Hands-On Execution

We roll up our sleeves — ACE submissions to healthcare specific co-marketing — delivering outcomes fast.

GTM and Cloud Talent

Growth strategists, Marketplace experts, and AI/ML architects, without the hiring burden.

DELIVERING SUCCESS

Proof of Impact

120+ ISVs onboarded to AWS Marketplace, with listing times cut from 6 months to 2 days.
Live marketplace listing, secured partner funding, and qualified co-sell pipeline in 90 days.
5/5 CSAT score, with partners calling Sell “concise, hands-on, and revenue-focused.
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VeUP’s team made us feel like a top priority - Fast, responsive, and available when we needed them.

Liza Russell - Inbotica

A VeUP Sell Solution

Your Go-To-Market Engine for AWS Growth

Sell™ is VeUP’s embedded AWS go-to-market engine, purpose-built to help ISVs and SaaS providers scale faster on AWS.

By acting as your outsourced Partner Development Manager, we close the gap between AWS opportunity and execution — driving Marketplace activation, co-sell momentum, and measurable ROI across every stage of your AWS journey.

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veup-sell
WEEKS 1-2

Discovery & Stakeholder Alignment

Workshops to align stakeholders, define GTM priorities, and map technical positioning against AWS opportunities.
WEEKS 3-4

Marketplace Presence

Establish and optimize your AWS Marketplace listing to maximize visibility and speed to market.
WEEKS 4-6

APN Leverage

Unlock AWS Partner Network resources and APN Customer Engagement programs to accelerate adoption and differentiation.
WEEKS 6-8+

GTM & Co-Sell Strategy

Build and operationalize co-sell motions, ACE submissions, and AWS rep enablement — supported by ongoing execution, reporting, and AWS relationship building.
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OUR EXPERTISE

Overcoming industry obstacles

VeUP was built by investors, AWS alumni, and operators who’ve deployed platforms inside the most complex, regulated environments. From secure-by-design trial automation to FinOps-aligned genomics pipelines, our specialist teams bring regulatory fluency, hands-on cloud expertise, and AI deployment experience that keeps both auditors and clinicians confident.

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SPECIALISTS IN THE ROOM

Industry Experts

Robbie Gregg
Robbie Gregg
Industry Lead
With a degree in Healthcare and Life Science, Robbie has spent the past 6 years helping
HCLS companies navigate the complexities
of utilising AI in the cloud.
robbie.gregg@veup.com
Aries Youssefian
Aries Youssefian
Technical
Background: Philips, Rayscape.
Chris Egloff
Chris Egloff
Technical & Strategy