FINANCIAL SERVICES & FINTECH
AWS Marketplace GTM & Co-Sell Acceleration
A VeUP Sell Solution
FinTech ISVs are under pressure to deliver real-time payments, smarter risk, and cross-border compliance — while cutting costs and competing with digital-first challengers.
Legacy batch systems delay transactions by hours, costing $50M+ a year. Manual compliance inflates costs by 25%, while limited access to alt-data means 40–50% of creditworthy applicants are declined. Fraud and auth gaps drain millions from processors. The tech exists — but ISVs stall when Marketplace listings drag, APN programs feel opaque, and AWS reps can’t pitch their solutions.
Revenue Leakage from Inefficiency
Delayed transaction processing, manual reporting, and limited credit data cause billions in lost revenue and prevent innovation.
Missed AWS Co-Sell Opportunities
Without visibility and enablement, AWS sellers skip over your solution, leaving co-sell pipeline untapped.
Scaling and Funding Gaps
Complex APN navigation blocks FinTech ISVs from unlocking modernization and compliance-driven funding streams.
Competitive Displacement
Digital-first challengers with tighter AWS ties win deals by moving faster on payments, credit decisions, and fraud prevention.
HOW WE HELP
From Roadblocks
to Results
THE VEUP DIFFERENCE
Your Competitive Advantage
Embedded AWS Operators, not Advisors
Our Sell team includes AWS alumni and FinTech operators who’ve scaled payment, lending, and compliance platforms from inside the ecosystem.
Proven Sell™ Framework:
A methodology for accelerating Marketplace listings and co-sell success specifically tuned for regulated, fast-moving FinTech.
Hands-On Execution
From ACE submissions to AWS field enablement, we embed into your workflows to deliver traction in weeks, not quarters.
GTM and Cloud Talent
Growth strategists, Marketplace experts, and AI/ML architects, without the hiring burden.
Proof of Impact
VeUP’s team made us feel like a top priority - Fast, responsive, and available when we needed them.
Liza Russell - Inbotica
A VeUP Sell Solution
Your Go-To-Market Engine for AWS Growth
Sell™ is VeUP’s embedded AWS go-to-market engine, purpose-built to help ISVs and SaaS providers scale faster on AWS.
By acting as your outsourced Partner Development Manager, we close the gap between AWS opportunity and execution — driving Marketplace activation, co-sell momentum, and measurable ROI across every stage of your AWS journey.
Discovery & Stakeholder Alignment
Marketplace Presence
APN Leverage
GTM & Co-Sell Strategy
Overcoming industry obstacles
VeUP was built by investors, AWS alumni, and operators who’ve scaled financial services platforms globally. From fraud AI pipelines that pass regulatory guardrails to cloud migrations that unlock real-time compliance reporting, our teams know how to embed execution that regulators trust and customers love.
Industry Experts
SUCCESS STORIES
