VeUP launches North American operations at SXSW Conference and appoints veteran tech leader, Mike Siegel, to the helm

Austin, Texas at South by Southwest Conference (SWSX) – March 8, 2024: VeUP Ltd., a global team of industry experts aligned to help start-ups scale up by delivering specialist services across technology, go-to-market, and finance, selects Austin, Texas as its North American headquarters due to the region’s vibrant technology startup ecosystem.

As part of its expansion, the fast-growing startup services business has appointed veteran technology executive and startup advisor, Mike Siegel, to lead its North American team as general manager and serve as VeUP’s Chief Product & Services Officer globally.

Mike brings to VeUP over 20 years experience running growth-stage technology companies in addition to being a venture investor and strategic adviser to startup founders. As a former senior operating executive and head of products in cybersecurity and enterprise SaaS, he led company transformation and scale-up at some of the most successful enterprises in these industries, including McAfee, Forcepoint, and SailPoint Technologies.

Established in 2022, VeUP is a results-oriented global team of former startup founders, cloud and technical experts, go-to-market specialists, venture capitalists, and business operations leaders. This diverse group of industry experts is united by a singular objective: assisting startups in their scaling endeavors. With a deep understanding of the challenges faced by tech startups, VeUP’s unique business model enables the company to provide a comprehensive array of value-added services at affordable costs.

By seamlessly integrating unparalleled expertise, a wide range of technical and non-technical services, and through its close partnership with early-stage venture capital fund Quadri Ventures, VeUP supports startups throughout their growth journey.  

VeUP is accredited as an Amazon Web Services Advanced Tier Services Partner in recognition of its expertise in AWS consultancy. The certification is awarded only to companies with a strong team of trained and certified technical individuals, and who have proven excellence in customer experience.

As part of its commitment to SXSW, VeUP is sending seven team members to the global tech conference to engage with startup founders. VeUP will be sponsoring events across Funded House, Capital Factory, and Lumos House throughout the week.

Mike Siegel, GM, VeUP North America said:

“VeUP is on a mission to completely turbocharge the next generation of startups, providing the expertise and industry leading services to enable them to thrive. Austin is home to some of the world’s most ambitious new tech entrepreneurs and is the perfect base of operations for VeUP’s North American expansion. I am really pleased to be joining such a dynamic team of industry experts in setting a new standard for startup growth acceleration.

Alexander Dick, Executive Chairman, VeUP said:

“2024 has already been a game-changing year for our business, with a further surge in growth and a number of key hires to boost our senior team. As we formally launch our North American operations, it’s exciting to have Mike at the helm, enabling us to establish a truly global operation, offering top tier services to clients around the world.”